ALCHEMY / noun / the transformation of matter from base elements into gold or useful elixirs. A seemingly magical process of transformation, creation, or combination.
Imagine taking that mindset into every “work” day.
That’s precisely our aim when we replace the word “work” with the word “create”.
More than a simple exercise in semantics, this shift in perspective changes our approach to any task; from laying bricks, to making coffees or answering customer emails.
How would your work be altered if you brought this mindset to your trade?
Don’t work. CREATE.
Create a masterpiece, create an experience, create a home, create a relationship or a legacy.