I love helping people accomplish more than they thought possible.
One of the most transformative events of my life was the SEALFIT 20X Kokoro Challenge.
It came at a pivotal time in my life.
It was 2012 and my business, House Of Strength Gym, was in it’s first year and I was just learning how powerful a force I could be in the lives of others as a coach and mentor.
That experience cemented my resolve and, as advertised, made me realize I (like you are now) was capable of 20 TIMES more than I was currently doing.
Prior to that day, my life was perfectly designed for the results I was currently getting.
It still is, but the design – and the results – are different.
The lessons I learned that day helped me build gym, create an amazing community, and they’ve carried over in every area of life since then.
We’re all capable of accomplishing and achieving so much more.
And just as I learned back then, your life is perfectly designed for the results you’re currently getting.
So if you want something different, it’s time to do something different. It’s time to cross the chasm.

Crossing The Chasm

Before we talk about Tony, Chase and “eating right”, I need to introduce you to the unique method that helped these guys achieve their success: Crossing The Chasm.
Crossing The Chasm is named after the book, but it’s not about marketing, traction or bridging the gap between early adapters and pragmatists.
It’s about seeing the gaps in our lives, programs, relationships, and understanding how to address them in a way that prevents stumbling blocks and ensures our success – something most of us fail to do in our pursuits.
Why do we fail in this area?
It’s quite simple actually.
We’re too close to the action.
We’re too emotionally connected to the pursuit to maintain an objective, 30,000-foot view.
You’ve heard the saying, “can’t see the forest for the trees”… well most people end up jumping from tree to the next confusing action for progress.
Tree-hopping allows people to mistake being busy for being productive.
This myopic, emotional view is the downfall of many of the best-laid plans.
The most well-intentioned people can fall victim to this. It’s human nature. Our pursuits are emotional ones and I’ve seen this happen time and time again.
Fortunately for me, my brain is different.
This wasn’t always a good thing. Teachers called it ADD.
But a neuroscientist reminded me that my brain wave profile is only “problematic if we force you to sit in a chair for 8 hours”.
Instead, my aptitude for seeing the big picture, thinking quickly and assimilating information rapidly gives me the unique ability to see what others can’t.
It needed a name so I could explain it to people so I started calling it “minding the gap”, then “filling in the gaps”.
Some of my less mature male athletes had too much fun with those, so I settled on Crossing The Chasm.
I like this better anyway – instead of focusing on the problem (the gap) we focus on the destination and getting you over the roadblock, from where you ARE NOW, to WHERE YOU WANT TO BE.
Thus, “Crossing The Chasm” was born.

How Tony and Chase Crossed The Chasm

Tony is a former Olympic Boxer and Chase (not his real name) is a current college football player.
Both are incredibly passionate and dedicated to their crafts. They have to be – the level of commitment required to play college football on the biggest stage or fight in the Olympics is a level of commitment greater than many couples put into their marriages. 
Despite their commitment to their sports, these guys were lost when it came to fueling themselves.
They’re smart guys, don’t get me wrong…but they were confused.
Is coconut oil healthy? Or was it never healthy? What about whole eggs? Brown rice or white?
You get the point.
The sheer volume of information – and misinformation – was overwhelming for them, as it is for most people who didn’t study Nutrition in college.
And let’s be honest – the time it would take them to sort through that information is better spent on their areas of expertise.
That’s where I came in.
As is the case when I help most high performers, it wasn’t like either was eating poorly…they were aware of their food choices.
But they knew they were not eating – or operating – optimally.
They felt soft, slow and weak compared to their ideal scenario.
They wanted more energy, faster recovery, and less body fat.
They wanted less joint pain.
We can – and did – achieve all of this with a few tweaks to their diets.
We made simple, easy to follow plans customized to each’s schedule and life demands. After all, if they can’t follow the plan, the plan is no good.
So what happened?
We reduced joint pain and sped up recovery by removing all inflammatory foods. Things like: vegetable oils, sugar, artificial sweeteners, personal food intolerances, dairy, peanuts, granola, and others.
We healed the digestive dis-ease with daily doses of fermented foods to optimize nutrient absorption and cognitive performance.
We built muscle and reduced body fat by strategically timing carbohydrate intake and manipulating insulin
We increased their energy by improving the quality of their food, adding more vegetables to increase vitamin and mineral intake.
And they never starved themselves or “wanted” for delicious foods.
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Best of all, my guys learned to feed themselves.
My approach has always been this: if you still need me after 1 year, i have failed to educate and equip you with the skills you need for success.
It’s the “teach a man to fish and he feeds himself for life” mindset.
Tony and Chase learned how to decode food labels, plan and prepare meals, and I’m confident in their abilities to eat right for life and pass those skills on to their friends and their children.
That means more to me than their victories in the arena.
“Eating right” is a good start, but it only’s scratching the surface when it comes to human performance.
We need to address often overlooked factors like food quality, gut health, micronutrients, superfoods with beneficial properties, even how plants harness the sun’s energy and contain phytochemicals that do everything from boosting cellular mitochondria to fighting cancer [1].
This is why it’s not enough to just “eat right”
“Eating Right” goes way beyond calorie counts and macronutrient ratios. 

Action Items:

  1. Seek the highest quality food possible (organic, wild-caught, fresh, local)
  2. Focus on gut health – improves absorption of nutrients (among other benefits)
  3. Eat more plants – plants contain powerful phytochemical that boost performance
  4. Time carbohydrates strategically for optimal physical performance, energy levels, and body composition
Stay tuned for part 2 tomorrow – I’ll share the more of “HOW” we can make seemingly insurmountable challenges happen.

Ready to learn more about how you can Cross The Chasm? CLICK HERE


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