Matt Kreutz, founder of Oakland’s Firebrand Bread, is passionate about people and community.

He’s pretty good at baking bread and building a business too – Firebrand has grown from a single baker to more than employees and now supplies well-renowned Chef Michael Mina and Oakland area Whole Foods their daily breads.

Beyond the bread, Firebrand has initiatives to help formerly incarcerated individuals, 24/7 child care, and continuing education programs for employees.

Press play to tune in to this inspiring conversation about doing the right thing, building a business by taking care of your people, building communities at work and in our neighborhoods, along with intuitive and unique applications of genuine leadership.

Links & Resources