“Seek more meaningful moments.”

That simple and powerful phrase is one of the (many) memorable lessons I pulled from a recent conversation with Dr. Russell Jaffe right here on the BHP.

Reflecting on that mantra recently, I was reminded of one of my favorite books I’ve read in the last few years: Chip and Dan Heath’s The Power of Moments: Why Certain Experiences Have Extraordinary Impact.

If you’re interested in transcending average, mundane moments in your own life, or creating meaningful memories for clients, customers, or friends and loved ones, this book lays out the science and strategies behind the moments that elevate our lives and how we can create more of them.

Here are 6 big takeaways from The Power of Moments by Chip and Dan Heath.

  1. Play Offense, not defense. Accentuate the positives. Build peaks, don’t fill potholes.
  2. Pass the “camera test”. Most moments in our lives can be classified as “mostly forgettable”. Be better than mostly forgettable. Will people want to remember this? Elevate the experience to the point where people will want to capture the memory on camera.
  3. Transitions need to be recognized – for ourselves and our clients, customers, and loved ones. Celebrate milestones, small victories, and find ways to integrate these developmental milestones.
  4. Disrupt scripts. Defy peoples expectations of how an experience will unfold.
  5. Nobody goes out for the basketball team if there are no games.
  6. Variety may be the spice of life, but nobody dines on pepper and oregano. Focus on the basics and don’t get caught up in variety for the sake of variety.

PRESS PLAY to tune in and go a bit deeper on each of these.

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