John Zeratsky is a writer and designer on a mission to help people make time for what matters. He’s the bestselling author of Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days and Make Time: How to Focus on What Matters Every Day.
John’s writing has been published by The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many other publications. He has appeared on stage nearly 200 times, including at Harvard University, Netflix, and SXSW.
For nearly 15 years, John was a designer for technology companies. At Google Ventures, he helped develop the design sprint process and worked with close to 200 startups, including Uber, Slack, 23andMe, Flatiron Health, Blue Bottle Coffee, and Nest. He was also GV’s in-house copywriter, editor, and content strategist; he created and edited the GV Library, which has reached millions of readers since 2012. Previously, John was a designer at YouTube and Google, and an early employee at FeedBurner, which Google acquired in 2007.
John’s unique skillset and experiences make for an amazing conversation that we’re excited to share with you here on the BHP. PRESS PLAY to tune in!
Show Notes
- Problems with the “productivity mindset”
- Sprint – the tech industry’s secret to solving big problems quickly
- Testing and prototyping before commiting
- Stop spending time by default! How to be deliberate with our time usage
- Creating friction to break our habit loops
- Understanding how social (and other connection platforms) fit into the customer journey
- The 3 corporate layers that must be addressed for high performance
- How great work really happens
- John Zeratsky’s Top Tips to:
- Be a Better Human
- Do Better for others
Links & Resources
- John Zeratsky’s Website | Twitter
- Make Time: How To Focus on What Matters Every Day
- Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days
- Gary Bertwistle on the BHP
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